What's left when we take the marketing out of the packaging and look at the reality of the value chain?

This round table proposes a raw conversation about sustainability in coffee, going far beyond buzzwords. We brought together author and economist Karl Wienhold, the production and export specialist Felipe Orioli and the social project Café Joyeux to discuss the invisible pillars of the sector: from the real price paid at source to human inclusion in the service, including climate challenges.

A necessary reflection on the ethics and economics that underpin - or threaten - the future of every shot of coffee.