Ines de Ayala

Inês de Ayala is the founder of Morning Matters, The brand combines speciality coffee with morning rituals and a delicate, intentional aesthetic. Although she grew up in Portugal, it was on a trip to Paris in 2015 that she discovered the sensory potential of coffee. Later, in Barcelona, he immersed himself deeply in the culture of coffee. speciality coffee, He turned this passion into his career path.

Through digital content creation, coffee curation and in-person experiences, Inês inspires a growing community to see coffee not just as a drink, but as a moment of pleasure, creativity and connection. At Lisbon Coffee Week, Inês brings her unique vision of how coffee can elevate everyday life and strengthen community bonds.